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US protesters target ZIM

US protesters target ZIM

San Francisco: A Californian group protesting Israel’s military offensive in Gaza is set to try and block two ZIM containerships from calling at the Port of Oakland this Saturday. Organizers of the event include the Bay Area Labor Committee for Peace and Justice, which describes itself as an anti-war group that “works actively to promote a just solution to the Israeli-Palestinian conflict.”

Orbcomm expands into Oman

Orbcomm expands into OmanMuscat: Orbcomm, a global provider of Machine-to-Machine (M2M) solutions, has announced that Mahd Telecom, its Oman-based national service provider partner for Oman and other Gulf Cooperation Council (GCC) countries, has been granted...

Qatar assumes control of UASC

Qatar assumes control of UASCDubai: The pan-Middle Eastern owned containerline, United Arab Shipping Co, has a new majority shareholder in the form of Qatar. Qatar has been behind a series of capital increases to help UASC’s dramatic fleet expansion which h...

Shipmanagers are poor at communicating with owners: Maritime CEO poll

Shipmanagers are poor at communicating with owners: Maritime CEO pollSingapore: There’s two weeks to go till the close of voting on our sister title Maritime CEO’s shipmanagement poll held in association with Singapore’s Masterbulk. Results of the vote will be in the upcoming issue of Maritime C...

Suez Canal set for major engineering works

Suez Canal set for major engineering worksCairo: A giant construction project is set to kick off this week along the Suez Canal. A 34 km slice of the canal will be widened and deepened over a number of years to shorten the waiting period for vessels in the lakes area of the ...

Gulf Navigation looks to add more chemical tankers

Gulf Navigation looks to add more chemical tankersDubai: Fresh from posting its second consecutive quarter in the black, the once imperilled Gulf Navigation has announced it is looking to raise $130m to buy more chemical tankers. The Dubai tanker owner came close to folding a year a...

Four firms vie for port concessions

Four firms vie for port concessionsCairo: Four firms have been approved to tender for a pair of new ports in Israel. Tenders for the 25-year concessions are now expected in November. The four companies in the mix are MSC, Eurogate, ICTSI and Shanghai International Por...

Ships calling Israel on alert as rockets hit Ashdod

Ships calling Israel on alert as rockets hit Ashdod Cairo: Ships calling Israel must be very vigilant as fighting between Israel and Hamas returned in force today. Palestinian rockets reached as far as the port city of Ashdod this morning, some 40 km south of Tel Aviv. A total of fi...

N-KOM wins more work from Gulf Drilling International

N-KOM wins more work from Gulf Drilling InternationalDoha: Gulf Drilling International (GDI), a subsidiary of Gulf International Services (GIS), the largest oilfield service company in Qatar, has awarded two contracts worth $110m to Nakilat-Keppel Offshore & Marine (N-KOM), a joint ven...

Circle Oil seeks partners to develop Omani offshore block

Circle Oil seeks partners to develop Omani offshore blockMuscat: Irish firm Circle Oil is set to develop its assets in Oman in the coming months with both drilling and farm-out activity planned. Circle has held two licences in Oman for the past nine years, one onshore and one offshore. ...

Israeli transport minister proposes offshore port for Gaza

Israeli transport minister proposes offshore port for GazaCairo: Israel’s transport minister has proposed building an offshore port for Gaza. The suggestion follows on from recent calls by the Qatari foreign minister to build a port in Gaza to help alleviate the suffering there. Israel...

LPG win for Milaha

Doha: Two Qatar companies Muntajat and Milaha (also known as Qatar Navigation) have signed a new deal of cooperation. Muntajat, the Qatar Chemical and Petrochemical Marketing and Distribution Company, signed a two-year contract with Milaha for the...

Floating jetty work for N-KOM

Doha: Nakilat-Keppel Offshore & Marine (N-KOM) has won a contract worth QR69m (about $18.95m) to design and construct a floating jetty for Qatar Primary Materials Company (QPMC). This marks the first time QPMC has tapped the yard for work. The contr...

GDI wins jack-up accommodation barge deal

Doha: Gulf Drilling International (GDI), a subsidiary of Gulf International Services (GIS), and Dolphin Energy have signed a Letter of Award (LOA) covering the provision of jack-up accommodation barge services for a long term requirement. GDI will...

Stanford Marine secures PSV contract in Mexico

Dubai: Dubai-based offshore service provider Stanford Marine has announced that it has secured a 3-year contract for its platform support vessel Stanforf Bateleur from Mexican company Mexiship. Stanford Bateleur will undergo specific modifications...

Plans for Oman’s first dry port

Muscat: Plans for a multimodal logistics hub in South Al Batinah Governorate are pushing ahead with a high-level government committee looking at the establishment of the country’s first-ever dry port, which will serve as a halfway point for shippin...

IRISL ordering 10 bulk carriers

Singapore: The Islamic Republic of Iran Shipping Lines (IRISL) is ordering 10 bulk carriers from Singapore-listed Yangzijiang Shipbuilding, according to the Wall Street Journal. The Chinese yard is taking on the $300m order to build a series of 82,...

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In Focus

Playing Catch Up: Shipping and Social Media

Graeme Somerville-Ryan from Wikborg Rein on how to navigate the likes of Facebook and Twitter

Playing Catch Up: Shipping and Social Media

The use of social media is now an integral part of building a commercial brand. Social media channels are rapidly evolving into highly efficient tools that help companies communicate with their clients, drive sales, and influence market perception. However, social media has not removed the need for traditional marketing tools and strategies. But - it has changed the way businesses and individuals are using those tools to communicate. The future is already here and to ignore it is to fruitlessly fight the incoming tide.

Shipping has no control over demand for vessels, only supply. And we all know where that has got us. The oversupply of vessels means that quality providers need to set themselves apart from inferior competitors. Financial strength, environmental care, efficiency, seafarer welfare, and safety records will become increasingly important as supply chain transparency becomes a point of difference. Social media provides companies with an efficient and effective tool to get their message out to those who matter. Don't worry; it will also remain a place to post your favourite kitten pics.

Keeping an Open Mind

I must confess that I can become rather excitable regarding social media marketing and its potential in the shipping sphere. But I'm a zealot. Given the slightest opportunity, at an event big or small, get me onto the topic and the night is pretty much over.

In shipping circles, eyes begin to roll; excuses are made; and crowds thin. Those polite enough to listen will make sure ...   More>>